CHOICELAB is a leading K-beauty company that creates innovative, high-quality skincare solutions for modern men. Our flagship brand, Essante, offers premium skincare featuring natural thermal spring water and advanced moisturizing technology.

Certifications and Recognition:
Essante is in the process of obtaining FDA, MOCRA, and CPNP certifications and has received recognition as a Best New Product in 2025. The brand is backed by the Korean Government Export Program.

Success and Global Reach:
Our product, Essante, has been launched successfully in Japan’s Qoo10 and is preparing for entry into Amazon USA. Essante is available in global markets, including Europe and the U.S. through partnerships with major retailers.